Page last updated 18 June 2010
Mountain Goat Air Tours
www.mountaingoatairtours.com
Challenge: Turn It Around
Increase online marketing ROI for an already-built Website in the face of declining site traffic and disappointing Web advertising results.
Solution: SEO, SEM, and More
A comprehensive, phased online-marketing strategy, beginning with site content and usability improvements, keyword research and site optimization, and rigorous search-engine submission. Other planned work includes strategic online advertising, reciprocal linking, integration with print collateral, and use of social networking tools.
What’s Next: The 400 Blows
Once critical issues have been addressed, we’ll be systematically working our way through Sweet Lid’s 400-point online marketing checklist. A site overhaul — and/or the creation of additional sites for niche markets — may also be on the horizon.
For Food’s Sake
www.forfoodssake.org
Challenge: Birthday Makeover
Turn a home-grown online brochure into a stylish, functional online community, just in time for its first anniversary.
Solution: Enter WordPress
A customized template with full-featured blogging and content-management capabilities, including Lightbox photo galleries and user registration/login features — all designed to enable control, automation, flexibility, and future growth.
What’s Next: Bringing up Baby
Content and functionality enhancements, a bit of training and support, brand new features, and maybe — just maybe — an online store.
Hi-Country Motorcycle and ATV
www.hicountrymcatv.com
Challenge: Lo Web Presence
Increase Internet exposure — and brick-and-mortar business — for an independent service and repair shop.
Solution: Hi-Country Online
A straightforward Website designed from the ground up to be mobile friendly, handle future expansion, and leverage already-strong Google business-listing placement.
What’s Next: Continued Development in 2010?
Developing additional content, acquiring quality photography, integrating a blog, and engaging in search-engine optimization work are all be on our future agenda. Stay tuned!
Brix Fine Dining & WineBar
www.brixflagstaff.com
Challenge: Growing Pains
A home-grown website that had served its purpose, but which didn’t capture the warm, fine-dining atmosphere of one of Flagstaff’s premier food-and-drink establishments.
Solution: Brix Online, Part Deux
A new look, a new feel, and quite a few new tricks.
What’s Next: Brick by Brick
The revamped Brix website launched in December of 2009. We are continuing to work with the management team to implement an integrated online marketing strategy that includes blogging, email campaigns, social media like Facebook and Twitter, and cross promotion with sister restaurant Criollo.
Criollo Latin Kitchen
www.criollolatinkitchen.com
Challenge: New Restaurant, New Website
A restaurant still under development — not yet opened, currently under construction — that nevertheless needed a Website ASAP.
Solution: Simple. Stylish. Web Design that Works.™
A minimalist, clean, and contemporary design with an integrated blog, enabling owner and staff to document the restaurant’s construction and opening.
What’s Next: Criollo … It’s What’s for Dinner
The Criollo website opened for business in December of 2009 along with the restaurant itself. We are continuing to work with the management team to implement an integrated online marketing strategy that includes blogging, email campaigns, social media like Facebook and Twitter, and cross promotion with sister restaurant Brix.
TeamMastermind
www.team-mastermind.com
Challenge: Ronin!
A masterless website, already built but without anyone to maintain or develop it further.
Solution: Baby Steps
Incremental upgrades to bolster functionality, add multimedia, and increase exposure — like an integrated blog and contact forms — with an eye on redesign and transition to a WordPress-driven blogging and content-management platform.
What’s Next: TeamMastermind 2.0
Continued maintenance and development is planned until the time is right to redesign and go “full WordPress.” Search-engine optimization is a possibility as well.
Flagstaff Unified School District
Educational Enrichment
www.fusd1.org/elementary_standards_reports/
Challenge: The March of Progress
An elementary standards-report system that required teachers to edit PDF documents using Adobe Acrobat 6, which had been released circa 2003 and had stopped playing nicely with newer versions of Windows and Mac OS X.
Solution: Go with the Flow
A new, more efficient, easier-to-use system designed to tap into the capabilities of Acrobat 9 and the FREE Adobe Reader 9 and honor the design and layout of the original, already proven and familiar standards-report documents.
What’s Next: Stay the Course
Continued support for and development of the new system throughout the 2009-2010 school year, with upgrades and modifications planned for the 2010-2011 school year.
Stephanie Rust, M.Ed. CVE
Continental Project
www.fusd1.org/continental_project/
Challenge: Presentation Blues
An educator in need of planning and technical assistance to effectively present her life’s work at an Idaho special-education conference.
Solution: Technology for Content’s Sake
A consult on organization and presentation techniques, followed by development of a few Powerpoint slides, and capped off with a bit of document-camera training.
What’s Next: The Future’s So Bright
Steph was invited to speak again at a second session later in the conference, her materials were endorsed as a potential Idaho special-education standard, AND she was approached about becoming a professional conference speaker. (Nice job, Steph!)