Challenge: Turn It Around
Increase online marketing ROI for an already-built Website in the face of declining site traffic and disappointing Web advertising results.
Solution: SEO, SEM, and More
A comprehensive, phased online-marketing strategy, beginning with site content and usability improvements, keyword research and site optimization, and rigorous search-engine submission. Other planned work includes strategic online advertising, reciprocal linking, integration with print collateral, and use of social networking tools.
What’s Next: The 400 Blows
Once critical issues have been addressed, we’ll be systematically working our way through Sweet Lid’s 400-point online marketing checklist. A site overhaul — and/or the creation of additional sites for niche markets — may also be on the horizon.
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